ENERGYgram^®

E-mail has been shown to be one of the most effective ways to acquire and communicate with customers.

The ENERGYgram^® personalized e-newsletter is a unique concept designed to provide ongoing communications with the customer, with the goal of both enhancing relationships and driving traffic and actions. Aclara Software believes that ongoing interactions and reinforcement of messages is the best way to achieve desired objectives and create satisfied customers.

ENERGYgrams build off the underlying ENERGYprism^® database engine to create regular, private labeled e-mail communications that are personalized based on the user’s profile, and can deliver appropriate analysis over time. ENERGYgrams can be used to:

• Proactively address billing issues to reduce the need to call.
• Drive traffic back to the utility web site.
• Reinforce the value proposition of utility programs, such as on-line bill presentment and payment, driving adoption rates over time.
• Provide seasonal energy saving suggestions.
• Promote products and services to targeted customers.

ENERGYgrams have proven to be extremely effective, with click-through rates in excess of 25%.