Home and Business Aclara Energy Analyses
Putting Customers in Control
Energy consumers are looking for practical, meaningful information about their energy use.
- How does their use compare to that of their peers?
- How do they spend their energy dollars in their home or business?
- What can they do to lower their use and cost, improve comfort in the home, or improve business productivity?
- Should they participate in demand-response programs or critical peak programs? What are the savings? What are the best strategies?
Aclara Energy Analyses
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As the source for unbiased energy-related information, the Home and Business Aclara Energy Analyses can:
- Enhance customer relationships and satisfaction
- Help customers make smart energy choices
- Generate profiles to target users for other products and services
- Tailor future communications
- Support a broad range of energy management and marketing initiatives
Multiple Levels Provide Rapid Feedback
The Aclara Energy Analyses is not simply an on-line version of a paper-based energy audit. Its unique and highly graphical design delivers an interactive experience that engages the user and provides detailed, practical and customized recommendations for managing energy use. Multiple levels allow a user to probe as deeply as they would like, and come back to address particular issues at a later date, returning to a personalized energy center.
- Quick screening immediately presents major opportunities
- Benchmarking rapidly identifies how the home or business compares – business can compare their own multiple facilities to each other.
- Home Improvement and Business Equipment calculators provide a quick way to analyze particular appliances and equipment.
- Full analysis allows the user to create a customized energy management strategy.
Designed to Influence Actions...
With the Energy Center, users learn about the impact of energy decisions interactively, making it more likely that they retain what they learn and are able to act on it. Moreover, the applications can provide targeted links to products and services that users can purchase or use to implement recommendations, and can provide information on available rebates.
The Contact Center versions of the applications serve as a screening tool, directing customers to available programs.
Additional Channels
The Aclara Software e-Newsletter provides a way to provide ongoing, personalized and seasonally-based information to energy consumers. In this way, concepts are reinforced — at the right time and for the right issues — greatly increasing the potential impact.
Aclara ENERGYgrams leverage the same energy profile to target customers and provide additional opportunities to drive traffic and link customers to appropriate products, services and special offers or programs, and have proven to be extremely effective, achieving greater than 25% click-through rates.
Aclara ENERGYsmart is a direct mail-based option — also available on CD and through a phone-based approach for business customers - that shares a common energy engine platform with Aclara's Customer Care Solutions.
ENERGYsmart can be used to reach a broader audience, including those without Internet access, and to drive a more pro-active campaign.